Established in 1957, MM Foam is India's oldest mattress company.
While the brand is known for their latex mattresses, it had poor awareness among younger audiences.
To turn a largely passive digital presence for the brand into a vibrant one focused around not just spreading brand awareness but also generating online sales enquires for MM Foam, a first time and low-budget digital advertiser.
A combination of a enhanced digital presence (website), refreshed content strategy, and a sharply targeted digital media campaign across Search and social media.
Our campaign helped the client receive 2079 Sales Qualified Leads which resulted in 1.8X Return on Ad Spend.